The Princes brand returns to the small screen for the first time in a decade next months in a £4m marketing drive. The TV campaign will centre on a new strapline - 'Yours to enjoy' - and feature the brand's tuna range being enjoyed at different meals by diverse groups of people, demonstrating its versatility and broad appeal. Marketing activity will also include advertising and promotions in consumer magazines and supermarket media as well as sampling activity. Press ads will focus on the company's wider portfolio of ambient fish, meat, vegetables, fruit and fruit juices, sandwich spreads and microwaveable ready meals. The campaign, which makes a play of the 'P' in the brand's logo in words such as 'Perfect', 'Pride' and 'Passionate', will run until December. Targeting more than 18 million homes, it is the first wave in what will be an ongoing support campaign for the brand, according to marketing director Neil Brownbill.

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