Soft drinks supplier Princes is launching two new ranges to tap into two of the main growth areas in ambient juices lunchbox and exotic.
The company is taking its ambient squash brand Jucee into the pure juice market for the first time with the launch of three 200ml lunchbox-sized juices (apple, orange and pineapple).
It is also rolling out a six-strong line-up of Princes brand juice drinks (pomegranate, passionfruit, mango, pineapple & coconut, cherry, and blueberry) in a bid to create a greater synergy between pure juices and juice drinks.
"We have deliberately matched the packaging of the new range to our existing one-litre pure juices to encourage consumers to buy across both areas," said marketing director Graham Breed.
The new ranges will be supported by in-store promotions in addition to online and PR activity.
The company is taking its ambient squash brand Jucee into the pure juice market for the first time with the launch of three 200ml lunchbox-sized juices (apple, orange and pineapple).
It is also rolling out a six-strong line-up of Princes brand juice drinks (pomegranate, passionfruit, mango, pineapple & coconut, cherry, and blueberry) in a bid to create a greater synergy between pure juices and juice drinks.
"We have deliberately matched the packaging of the new range to our existing one-litre pure juices to encourage consumers to buy across both areas," said marketing director Graham Breed.
The new ranges will be supported by in-store promotions in addition to online and PR activity.
No comments yet