Procter & Gamble is dipping Pringles into a fresh battle with Walkers and bringing out the first range of Pringles Dips backed by a £3.5m launch
package.
A new Pringles Dippers variety of the UK’s second best selling snack will also join the line up.
Trade marketing manager Jolyon Hennings said the idea to add a tailor-made version of Pringles for dipping had been prompted by consumer research. Available from the beginning of next month, the launch will almost certainly pitch Pringles into another head-to-head battle with Walkers’ Doritos, which also features snacks and dips under a single banner.
Although Pringles continues to languish some way behind Walkers’ standard crisps range, sales of the brand outweigh those of Doritos by two to one (The Grocer Top Products Survey 2003).
One buyer said: “We plan to put the new Pringles products next to the Doritos snacks and dips. It will be interesting to see what happens.”
package.
A new Pringles Dippers variety of the UK’s second best selling snack will also join the line up.
Trade marketing manager Jolyon Hennings said the idea to add a tailor-made version of Pringles for dipping had been prompted by consumer research. Available from the beginning of next month, the launch will almost certainly pitch Pringles into another head-to-head battle with Walkers’ Doritos, which also features snacks and dips under a single banner.
Although Pringles continues to languish some way behind Walkers’ standard crisps range, sales of the brand outweigh those of Doritos by two to one (The Grocer Top Products Survey 2003).
One buyer said: “We plan to put the new Pringles products next to the Doritos snacks and dips. It will be interesting to see what happens.”
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