Procter & Gamble is looking to sell off Wash & Go so it can concentrate on its more profitable global haircare brands Pantene Pro-V and Head & Shoulders. Martin Nuechtern, president of P&G's hair care business, said: "Although Wash & Go is a profitable and highly recognised brand, it is no longer a primary focus for us. "We believe that we can better maximise shareholder return by focusing our resources on brands that offer the greatest potential for global business growth, such as Pantene Pro-V and Head & Shoulders." He said that the P&G strategy for beauty care is to build strong global brands. Wash & Go does not fit with that as it is sold only in Europe and it accounts for less than 1% of P&G's total $7.39bn global beauty care sales. {{NEWS }}

Topics