Tesco is trying to galvanise its sales through a new staff initiative dubbed Record Breakers. The scheme revolves around a three-month promotion on 12 different products and categories. A bonus scheme encourages store staff to drive sales of the dozen promotional lines. The store with the best record wins a cash bonus. Tesco refused to comment on the initiative, but The Grocer understands that the first phase of Record Breakers is complete. And the multiple is now talking to suppliers about the next three month stage of Record Breakers activity. {{NEWS }}

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