Proof Drinks is launching premium vodka brand Three Sixty into the UK market.
The diamond-filtered vodka would launch first into the on-trade this month, followed by a “long-term plan for large off-trade investment”, said Proof Drinks. “With a stunning diamond faceted bottle and velvet label with silver embossing, this premium vodka will earn its place among rival premium brands on supermarket shelves across the UK.”
The vodka - already available in mainland Europe - is produced with a patented diamond filter and distilled four times, which Proof said “removes more impurities than vodkas that use the rock form of precious gems and metals for their filtration process”. It has an abv of 37.5% (rsp: £23.99/70cl).
A “full-scale” campaign, which had “boosted” the products performance in Europe via billboards, online and TV activity, is to appear across the UK over coming months.
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