Proper has added a duo of cheesy snacks to its snacking line-up.
All the Cheese Lentil Chips and Mature Cheddar Popcorn are to launch in Sainsbury’s and Tesco this month.
Both will debut in sharing bag and multipack formats, with the lentil chips also available in a 31g ‘grab bag’ format (rsps: from £1).
Further listings with Waitrose, Morrison and Asda will follow later this spring.
All the Cheese Lentil Chips were a “cheese utopia” made from a blend of cheddar, emmental, mozzarella, and gouda, said Proper.
Meanwhile Mature Cheddar Popcorn offered “a golden cascade of rich, tangy mature cheddar” and were “a lighter, high-fibre alternative to traditional cheese-flavoured snacks”.
The duo would tap into the demand for dairy-flavoured snacks – which were the biggest segment in crisps, snacks, and nuts – said Proper.
“The UK’s love for cheese is undeniable – it’s a go-to in everything from sandwiches to snacks, so it was important that we gave cheese the Proper treatment,” Proper Snacks CMO Sandie Dilger explained. “All the Cheese – with four real cheeses – and Mature Cheddar Popcorn bring something new to snacks across both our popcorn and lentil chip bases.
“In a category where too many brands rely on artificial ingredients to create that cheesy flavour, we’ve taken our commitment to big and natural flavours to create a snack that meets consumer demand for great-tasting products.”
The NPD is part of a push by Proper to expand its savoury snacking offer. In August, the brand added a trio of new savoury popcorns in Tangy Chilli, Smoky & Sweet Paprika, and Cracked Black Pepper & Salt.
They joined Sea Salted in Proper’s savoury popcorn line-up.
No comments yet