Pukka has unveiled larger formats for its two bestselling individual pies.
The Big One range has debuted with All Steak and Chicken & Mushroom variants (rsp: £4/500g).
Made for sharing, they are more than double the size of one of Pukka’s standard pies, which weigh in at just over 200g each.
They have launched on Ocado and will hit Morrisons shelves on 9 October, followed by Tesco on 11 November and Asda on 18 November.
They responded to a growing demand for larger pie formats, said Pukka, citing Circana data which reveals such formats have added over £8m to the category in the year to 1 September 2024.
The innovations would therefore “unlock new opportunities” for the brand and “broaden the appeal of the total pie fixture”, it said.
“We want to encourage the nation to enjoy these pies however they wish – whether they’re putting them at the centre of a family meal, or sharing between two,” said Pukka CEO Isaac Fisher.
“We’re also entering the time of year when even more people are tucking into pies… Plus, we’re currently live on TV with our Masterbrand ‘Pukka for the People’ advertising campaign, meaning brand visibility is at an all-time high,” Fisher added.
It comes after it added a trio of puff pastry parcels inspired by world cuisines last month, in what it claimed was its “biggest launch yet”.
You can now secure your tickets to The Grocer New Product & Packaging Awards!
Join us on 8 November at Wembley Stadium to celebrate the latest and greatest product and packaging innovations.
See this year’s finalists and book your seat here.
No comments yet