Are you surprised to hear that you have won the award? Yes. Obviously we are pleased as it is a team effort. I am the duty manager. Unfortunately, our store manager David Lundie is away today for a training course, but he will be very pleased to hear about it as well.
Have you had any customer service programmes that have contributed to this achievement?
Right now the company has an initiative called Best Service in Town and we are doing that. The idea is, as it says, is to work hard on the elements that provide a high-quality service. We coach the staff on what the key elements of service are that please customers and also explain to them what makes customers keep coming back so that we can execute it correctly. So we are happy that it is working and we have received this award.
How long have you been with the company?
This was originally a Safeway store. We converted to Morrisons a year ago in March. I joined Safeway six years ago. I trained for one year in the Dumbarton store and have been here since then. I was in charge of the grocery section and now run fresh foods.
What has been the major change since the conversion? The store remains the same size: 25,000 sq ft, and it was renovated but all the key elements of the Morrisons format are here, for instance the Market Street. The customers have received it well. They tell us that it feels brighter, more open and easier to shop in. Sales have been buoyant and our footfall is up as well.
Have you rolled out the More 4 Baby programme in this store?
Yes. That has gone very well. We have signed up a stream of customers to the club and that looks very encouraging for the future.
What other major changes do you have planned in the store for the rest of the year? There are no initiatives that I know of, just business as usual, as we head into the Christmas season.
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