Quorn has announced the expansion of its ready to eat snacking range with the launch of Quorn Smoky BBQ Bites.
The bites (rsp: £2.50/180g) will be available from 30 December in Asda and Tesco.
The products are made from a smoky BBQ filled centre encased in Quorn’s mycoprotein and covered in breadcrumbs.
“Our filled bites range is proving very popular with shoppers already, with many consumers looking for convenient and tasty high-protein snacks that they can enjoy with zero prep or fuss,” said Gill Riley, consumer director at Quorn Foods.
Recent research from the brand revealed that 56% now consider the protein intake in their diet and almost a third are actively trying to eat more of it.
“Our new Quorn Smoky BBQ Bites provide a delicious protein hit that shoppers can grab and eat on the go,” she said. “Not only that, but they are a source of fibre, low in saturated fat and better for the planet.”
Quorn Smoky BBQ Bites performed well in testing, with 77% of consumers saying they would definitely buy, the brand added.
They join Quorn Sweet Chilli Bites and Quorn Garlic & Herb Bites in the chilled section.
“Snacking is one of the easiest and most appealing entry points into meat alternatives for many shoppers, and our delicious filled bites are just one simple swap that help us encourage those consumers,” Riley added.
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