Quorn extends meat-free range and redesigns packs

A new-look Quorn portfolio is set to hit shelves next month as part of a £10m relaunch for the meat-free brand.

Revamped packaging featuring a ‘modern’ slate-and-orange design, with key taste notes on the front, will roll out from 1 March. It will be joined days later, on 6 March, by a Chilli & Lime Fillets SKU (rsp: £2.50).

The moves come after Quorn revealed plans to accelerate worldwide growth with the start of operations in Asia and the expansion of its commercial team in a number of overseas markets.

Global marketing director Peter Harrison said 2017 would be “a huge year” for the brand, with more and more consumers choosing to reduce or opt out of meat.