Organic yoghurt brand Rachel's is making its TV debut with a national campaign urging consumers to take time out and find their 'Rachel's moment'.
The company, which was acquired by Lactalis last year, screened its first ad on ITV1 on 5 September and will run the campaign until the end of the month.
The ad features a woman coming home and refreshing herself for the evening by indulging in some Rachel's yoghurt. It will be shown around daytime programmes and a wide range of terrestrial and digital channels.
The company, which was acquired by Lactalis last year, screened its first ad on ITV1 on 5 September and will run the campaign until the end of the month.
The ad features a woman coming home and refreshing herself for the evening by indulging in some Rachel's yoghurt. It will be shown around daytime programmes and a wide range of terrestrial and digital channels.
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