Radnor Splash is to launch a range of price-marked packs as part of a plan to expand its presence in the convenience sector.
From April, Radnor Splash will be available in 12x500ml (PMP: 85p) sports cap format in the wholesale and convenience channel. The PMP format will come in lemon & lime, strawberry and apple & raspberry flavours.
It marks first time the brand has launched a PMP.
“The cost of living crisis continues to have a major influence on how shoppers spend, and they are increasingly value-driven,” said Radnor Hills MD Simon Knight. “We’re seeing soft drinks dominating when it comes to pulling in shoppers at symbols and independents, driving a massive third of all foot traffic.
“It’s the first time we’ve launched a PMP and we’re excited to see how it performs in the convenience sector, offering great margins for wholesalers and independent retailers,” Knight added.
Sales of Radnor Splash grew by 41% on volumes up 31% last year, Radnor said, citing NIQ data.
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