Ragu alters jar sizes to fit families and couples in Symingtons revamp

Symington’s is rolling out new pack sizes and recipes in a revamp of its Ragu brand.

Ragu 454g jars are being replaced from next week with a 650g format that Symington’s said was suited to families of four or five; while its 400g jars are dropping to 375g to appeal to couples and smaller families. Two new recipes are rolling out in the 650g jars - a smooth sauce for meatballs and a smooth Hidden Vegetables sauce.

At the same time a three-strong range of thicker-texture Ragu Pour Over sauces is being introduced.

Marketing controller Andrew Wade said black & white images were being introduced on pack to reflect Ragu’s Italian-American heritage.