Dog Gourmet Created by: Burkitt DDB Launched: November 2001 A brightly coloured set and cute dogs of various shapes and sizes made this £1m TV ad eye-catching. It also introduced tongue-in-cheek humour into the rather worthy arena of dog food advertising. Brand ambassador Pippin entertained' his canine friends by cooking their dinner, thus implying that the products could boost a dog's brain power and culinary skills as well as provide energy and a shiny coat. {{P&P }}

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