R&R Ice Cream is targeting the kids’ party market with its latest Nestlé-branded launch.

The Nestlé Smarties Penguin Party Ice Cream (rsp: £2.99), rolling out now, is an 800ml penguin-shaped vanilla and chocolate ice cream dessert topped with white chocolate stars. It comes with a helping of Smarties that children can use to customise their slice of the dessert.

“Character-based ice creams have become increasingly popular,” said R&R Ice Cream senior marketing manager Charlotte Hambling.

Wall’s is rolling out Soft Scoop with a Touch of Yogurt ice cream in peach & vanilla and strawberry & vanilla flavours from this month (rsp: 2.09/1.7-litre tub).

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