Rapid grocer Getir launches Christmas ad campaign

Rapid delivery grocer Getir has launched a Christmas ad campaign which will debut tonight on ITV and Channel 4.

The campaign features two TV ads. In one, the lead character runs out of chocolates and in the other they burn their Christmas pud. “But thanks to Getir’s ultra-fast delivery, Christmas is saved!” the company says.

The song-filled ads will air tonight during Tipping Point and Grayson’s Art Club, and will run across radio, out-of-home, digital and social. A PR campaign will run concurrently, “celebrating Getir’s impact on the festive season”.

The campaign was created by Getir’s lead creative agency Neverland, which has also created campaigns for Tetley, Kopparberg, Campari, Unilever, Kelly’s and Heck.

“We’re excited to share our first-ever Christmas campaign as the nation begins its final countdown towards the big day,” said Getir UK head of marketing Nicholas Casby. “We know all too well that this time of year is always a busy one, but our message is clear to all our customers – Getir is here as your trusty companion, helping to save the day and give you back precious time this Christmas. 

“No matter what goes wrong in the kitchen, or which essentials you’ve forgotten, we’re open every day this season to ensure our customers can enjoy a Christmas worth remembering,” Casby – a former brand director at Heineken – added.

The Christmas campaign ends a busy year for Getir’s marketing team.

In October, the ultra-fast delivery player launched its first ever TV advert featuring Getir’s new slogan ‘you’ve got it’, which replaced its previous ‘groceries in minutes’ tagline. An outdoor campaign ran alongside in Getir-served parts of London, Birmingham and Manchester with pun-filled OOH display ads “promising joyful delivery of products in minutes”, on billboards and hundreds of double decker buses.

Getir in August signed a three-year sponsorship deal with Tottenham Hotspur Football Club, with the rapid delivery brand named as ‘Official Global Partner’ of the north London team. In September, Getir extended the sponsorship deal by becoming Spurs’ first official training wear partner.