Nestlé has jazzed up packaging for Nesquik's Ready to Drink range in a bid to attract more young consumers and has introduced two new pack sizes. A 200ml single bottle and multipack are aimed at five to seven-year-olds, with single packs designed to fit into lunchboxes and vending machines. A 330ml single bottle, replacing the 250ml version, and multipack has also been created to appeal to nine to 11-year-olds. It is designed for sale from convenience stores. Nestlé has also introduced banana flavour to the range. Packs feature new designs developing Quicky the bunny character. Sara Kaya, Nestlé account manager for pack designers FutureBrand, said: "Nesquik Ready to Drink now feels like an exciting brand with strong standout in store and a contemporary feel." {{P&P }}

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