Halewood International is rolling out a new pretender to Red Bull's energy drinks crown with the launch of Red Alert. A 500ml PET bottle gives the new arrival a point of difference, making it resealable and portable. The company said this made it more attractive to consumers on the move, such as commuters and those playing sports. A nationwide poster and press ad campaign kicks off next month, highlighting these selling points. An eagle logo and Energy to go' slogan link the new product with its sister brand, Red Square Vodka. Rsp is 99p. {{P&P }}

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