Meridian Wines is backing new listings for leading Rioja Campo Viejo with a £300,000 ad campaign.
Managing director Tony Brown said: "In the past year the brand has gone from strength to strength. Consumer research has confirmed it is the UK's second best known Rioja brand. Spanish wines account for 10% of the UK market and the country is the fourth largest red wine importer to the UK.
"With this media spend and a PR programme we will continue to increase its market share."
There are three wines in the Campo Viejo range: Crianza (£5.99), Reserva (£7.99) and Gran Reserva (£10.99).
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