Bass is extending its on-trade premium packaged spirit Red with the introduction of a new colour, Blue.
While Red is targeted at the pubs and clubs, Blue is designed for chilling out at home after a night out.
It is a 5% abv vodka based drink containing extracts of kava kava and schizandra. It became available this week in 275ml bottles.
It will share Red's £2m marketing budget which includes sponsorship, national consumer advertising and the website rednotbed.com.
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