Booker has invested heavily in a redesign for the 250 labels in its Malt House Vintners wine range. This will also feature the introduction of the Malt House Vintners Quality Seal (MHVQ) which will go on every bottle.
This represents a promise of consistent and improved quality across the range and reflects an audit trial at every stage of the wine's production.
Trading director Shaun Birrell said: "This is good news for our independent customers. The look of the label and the information it carries are crucial when it comes to on-shelf stand out."
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