Coors is to introduce a bigger bottle to its alcoholic fruit range Reef.
The new Orange & Passionfruit 700ml bottles will be part of a £9.5m spend to boost the brand.
Brand director for Reef, Warren Langley, hoped the range would attract new drinkers to the category given that 16% of current big bottle purchasers did not purchase FABS last year.
Langley said the Reef brand had increased in volume by over 450% in the past two years.
The new Orange & Passionfruit 700ml bottles will be part of a £9.5m spend to boost the brand.
Brand director for Reef, Warren Langley, hoped the range would attract new drinkers to the category given that 16% of current big bottle purchasers did not purchase FABS last year.
Langley said the Reef brand had increased in volume by over 450% in the past two years.
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