Buying and selling magazine Exchange & Mart this week unveiled a new look and doubled its cover price to 60p. The latest issue of the 132 year old magazine carries a cover girl on its front page for the first time ever, marking a switch to a more photo based approach to car sales. But the major change is inside, where the traditional one careful owner' descriptions are supplemented by photographs of the used cars on offer. Exchange & Mart marketing manager Nolan Mills said: "It's young males who buy second hand cars, and the change is all about stepping up our direct appeal to that audience with a touch of glamour on the cover, and inside with photoads. "Research tells us that the title is very strong in terms of trust and affection, but young car-buying males are quite clear that they want photo-ads in Exchange & Mart ­ so that's what we're giving them," said Mills. Seven out of 10 readers of Exchange & Mart are young men, according to its publisher's research. The new look title will be supported by a £1m promotional campaign, including nationwide poster advertising and TV commercials in London, the Midlands and on Channel 5. {{CTN }}