Bidvest 3663 is changing its name to Bidvest Foodservice as part of a wider strategic programme of change.
The company said the change came at the same time as a business drive to reinforce service excellence for customers. These principles are embedded in a new company vision, mission and values, which are being rolled out through a company-wide programme.
From 1 July the new company logo will start to appear across livery, signage and communications. The company website will also be rebranded and move to www.bidvest.co.uk.
“Our new identity marks a new era for Bidvest Foodservice in terms of culture, our structure and our operations. To be the best foodservice provider, we must be famous for providing service excellence and making life easier for customers,” said chief executive Andrew Selley.
“We have worked hard to review every aspect of the business with customer needs in mind, starting with the appointment of local depot general managers who have a key role in supporting service excellence. This has enabled us to put decision making closer to the customer.”
No comments yet