Retailers and wholesalers across the UK and Ireland are pulling support for alcohol brands linked to Conor McGregor after the mixed martial arts fighter lost a civil rape case in court last week.
In Ireland, Tesco, SuperValu and Centra, Costcutter and Carry Out will no longer stock the Proper No Twelve whiskey brand founded by McGregor. Tesco is also pulling Proper No Twelve from its stores in the UK.
“We can confirm that we are removing Proper No Twelve Whiskey from sale in Tesco stores and online,” a spokesman for the retailer said.
Musgrave retail group, which owns SuperValu and Centra, said it had also delisted Proper No Twelve and McGregor’s Forged Irish Stout.
“Musgrave can confirm these products are no longer available to our store network,” a spokesman said.
Asda, meanwhile, also said it had removed Forged from circulation in the UK.
“We have removed Forged Irish Stout from sale in store and online and have made the supplier aware of this decision,” a spokesman for Asda said.
McGregor founded Proper No Twelve in 2018 and sold his remaining stake in the brand to Proximo Spirits in 2021. He remains an ambassador for the brand, however.
Forged, meanwhile, was launched by McGregor in 2023 to rival Guinness but has failed to gain traction in its domestic market or the UK, where it was only stocked by Asda.
Promixo Spirits and Forged have been approached by The Grocer for comment.
A Dublin jury last week found McGregor had assaulted Nikita Hand by raping her in a hotel in Dublin in December 2018.
McGregor was ordered to pay Hand almost €250,000 (£206,000) in damages.
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