RH Amar finds more shelf space for Ella's Kitchen babyfood

Ella’s Kitchen is set to grow its presence in independent pharmacies.

Distributor RH Amar has secured a deal that will see 18 Stage 1 and Stage 2 SKUs carried by wholesaler Alliance Healthcare, which supplies independent pharmacies. Meanwhile, Nisa will make nine SKUs available to its 4,000 c-stores, while One Stop has taken on five SKUs.

“These products are of strategic importance for retailers wishing to grow a customer base of young mothers,” said RH Amar.