Deodorant brand Right Guard is being expanded with a range of shower gels for women.
Rolling out next week, Right Guard Shower+ comprises three gels: Lotion, with pomegranate for dry skin Nutrients, with acai berry for normal skin and Oils, with argan, marula & almond oils for dull skin (rsp: £1.99/250ml).
Targeted at women aged 30 to 54, the trio would tap into the “key trends of convenience, multi-benefit, detox and repair”, said Ben Haxworth, head of UK and Ireland marketing for brand owner Henkel.
“Having made the successful extension into male shower gels, entering the female market seemed a natural next step,” he added.
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