Ritter Pistachio

Source: Ritter Sport

The NPD is selling as many as 100 units per week in certain stores, according to Ritter

Ritter Sport claims its Pistachio tablet is selling “over 100 units per store per week” in some Tesco stores as shoppers’ insatiable appetite for Dubai-style chocolate continues to influence confectionery sales.

The German chocolate manufacturer launched Pistachio (rsp: £2.20/100g) – a milk chocolate tablet studded with roasted, salted pistachios – into Sainsbury’s as a limited-edition in September.

In the months since, it has secured Tesco, Asda and Waitrose listings for Pistachio, which has sold over 136,000 units to date, according to Ritter Sport.

As a result, Pistachio has become its “fastest-ever selling SKU in the UK”, prompting Ritter Sport to make it a permanent addition to the range.

“The problem is keeping it in stock,” Ritter Sport UK & Ireland MD Benedict Daniels told The Grocer. “It is literally flying off the shelves.”

Ritter Sport recently launched its first digital in-store activation across Tesco stores nationwide. Running until 22 April, the initiative features digital screen displays in 155 locations, supporting an ongoing Clubcard promotion across Ritter Sport’s full range.

“I think I’m right in saying that in those stores, it’s [Pistachio] doing over 100 units per store per week at the moment, and we just can’t keep up with demand,” said Daniels.

Meanwhile, Lindt – which debuted its premium Dubai Style Chocolate bar (rsp: £10/145g) in December – is also expanding its core range to cash in on shoppers’ growing appetite for pistachio-flavoured chocolate.

Its Pistachio Lindor truffles (rsp: £7.50/200g), which launched exclusive to Tesco in July, rolled into Morrisons and Waitrose at the end of March.

The Swiss chocolate giant has also launched a Milk Chocolate Egg with Lindor Pistachio Truffles (rsp: £13/260g), exclusive to Tesco.

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