Robinsons is celebrating its 80-year partnership with Wimbledon with a multimedia push.
The new 80 Years at Wimbledon campaign kicks off this week with a TV ad, and that will be followed by outdoor and print advertising from 29 June, the first day of the tennis tournament.
A social media competition offering prizes including VIP days at Wimbledon and tennis kits will be launched later this week, with consumers encouraged to take part in a nationwide ‘tennis ball hunt’ using clues revealed daily on Twitter by former British champion Tim Henman.
The campaign would drive value in the squash category by attracting more shoppers, said Kevin McNair, marketing director at brand owner Britvic.
Other activity includes limited-edition packs, digital and PoS.
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