Britvic unveils Robinsons Fruit Shoot summer skills push for kids

Britvic has unveiled a new marketing push for Robinsons Fruit Shoot.

The Get Your Skills On push will encourage kids to develop skills such as football, basketball and skateboarding. Activity will include ads, digital, a roadshow and, from 20 May, an on-pack promotion on multipacks that will offer prizes including Skatehut vouchers.

The push follows last year’s recall, which devastated sales and led to a 50% fall in volume [IRI 52 w/e 2 February 2013].