Nestlé is rolling out its Rolo brand into the chocolate biscuit bar market. Rolo Biscuits are a combination of crunchy biscuit pieces and soft toffee in a Rolo shaped chocolate shell. The biscuits are wrapped individually in gold foil and come in a pack of five (rsp 75p). Nestle said the indulgent caramel content would help the biscuits appeal to women. Promotional support includes advertising on the back of KitKat two finger multipacks as well as sampling activity outside supermarkets across the country. Nestlé is putting £4m advertising support behind the Rolo brand this year. Rolo Biscuits is the latest launch in Nestlé Rowntree's strategy to boost the biscuit bar market and follows the introduction of Toffee Crisp Biscuits and Yorkie Biscuits. {{P&P }}