Nestlé Rowntree is still thinking big with the launch of an outsize Rolo. The upsized caramels are double traditional Rolo proportions, weighing in at 87g (rsp 44p). Graham Walker, Nestlé Rowntree sales communications manager, said: "Rolos are Giant, Kit Kat Chunky's gone kingsize and Yorkie and Lion kingsize are the biggest they have ever been." The latest heavyweight launch is supported by a dusted off version of Rolo's 1998 Lone Ranger ad ­ on screen for a month from November 13. The stakes of the old strapline Do you love anybody enough to give them your last Rolo?' have been upped to Do you love anybody enough to give them your last Giant Rolo?'. {{P&P }}

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