Morrisons is taking advantage of the growing demand for rosé wine through its summer Drink Pink promotion.
The promotion will run until mid July, with offers available across the whole of the rosé range, such as £1.50 off Fetzer Syrah Rosé. Other brands will also be reduced between 50p and £1.50.
“Within the Drink Pink promotion, the buyers have utilised their extensive knowledge to reflect the current growing demands of our customers, reflecting a variety of tastes to suit everyone this summer,” said a spokesman for Morrisons.
Rosé has blossomed to become the fastest growing wine category over the past year.
It jumped 29% in both volume and value terms in the UK over 2004 (ACNielsen MAT to 16 April 05), stealing a march on other varietals, and now accounts 5% of the total wine market.
The promotion will run until mid July, with offers available across the whole of the rosé range, such as £1.50 off Fetzer Syrah Rosé. Other brands will also be reduced between 50p and £1.50.
“Within the Drink Pink promotion, the buyers have utilised their extensive knowledge to reflect the current growing demands of our customers, reflecting a variety of tastes to suit everyone this summer,” said a spokesman for Morrisons.
Rosé has blossomed to become the fastest growing wine category over the past year.
It jumped 29% in both volume and value terms in the UK over 2004 (ACNielsen MAT to 16 April 05), stealing a march on other varietals, and now accounts 5% of the total wine market.
No comments yet