After England's victory in the Ashes, a repeat prescription is the order of the day for Rubicon, as its successful tie-up with cricket in 2010 helped sales to soar.
A £5m spend on the exotic juice brand in 2011 matching its spend in 2010 will include £2m sponsorship of the ICC World Cup on Sky Sports this spring.
Cricket stars Graeme Swann and Muttiah Muralitharan have also been signed as Rubicon's first brand ambassadors, while an on-pack promotion called Spin to Win will offer cricket-related prizes from 1 February.
Rubicon has grown revenue 30% over the past year to £50m [AG Barr internal figures], and was the fastest growing soft drink in The Grocer's Top Products Survey [18 December 2010].
Head of marketing Adrian Troy attributed Rubicon's growth to "fantastic products", higher marketing spend, as well as increased distribution and NPD.
A £5m spend on the exotic juice brand in 2011 matching its spend in 2010 will include £2m sponsorship of the ICC World Cup on Sky Sports this spring.
Cricket stars Graeme Swann and Muttiah Muralitharan have also been signed as Rubicon's first brand ambassadors, while an on-pack promotion called Spin to Win will offer cricket-related prizes from 1 February.
Rubicon has grown revenue 30% over the past year to £50m [AG Barr internal figures], and was the fastest growing soft drink in The Grocer's Top Products Survey [18 December 2010].
Head of marketing Adrian Troy attributed Rubicon's growth to "fantastic products", higher marketing spend, as well as increased distribution and NPD.
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