Ryvita is looking to extend beyond the lunchtime market with its new Fine Rustic Bakes.

Rolling into Waitrose this week, the savoury double-baked toasts are available in cranberry & hazelnut, and raisin, almond & rosemary flavours (rsp: £2.49).

Head of brand Carol Flint described them as “perfect for topping with cheese or antipasti, or simply nibbling straight from the box”.

The rollout will be supported by PR and in-store activity.

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