Sacla’ has launched a trio of cooking sauces, inspired by authentic Italian dishes.
Zesty Lemon & Herbs, inspired by Osso Buco; Tomato, Olives & Herbs, which takes inspiration from Cacciatora; and Rich Barbera Red Wine will launch into Ocado this month (rsp: £3.75).
Intended to be paired with meat, rather than pasta, the sauces are claimed to bring something “completely new” to the category.
Most people only thought of pizza and pasta when they considered Italian food, said Sacla’.
This was not helped by “the wall of red tomato-based pasta sauces on supermarket shelves”, it added.
The pesto maker said it wanted to “educate and inspire UK consumers about the joys of cooking classic Italian dishes in their own homes”.
Sacla’ UK MD Clare Blampied said: “We want to create a real Italian category with a range of authentic products that deliver a wider, more exciting range of meals, from mid-week to celebratory family get togethers.
“We are bringing a whole new taste of Italy to the table with these new sauces, no matter how much time you have in the kitchen.”
The launch will be backed by a digital marketing campaign.
It comes after Sacla’ splashed £2m on a multichannel push, spanning TV on-demand, outdoor and social media, in February.
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