Sacla’ is hoping to tap into demand for convenience with stir-in pasta sauces that come in pots rather than jars.
The ambient Pronto range (rsp: £1.99) rolls out to retailers from the end of July in Vine Ripened Tomato & Pancetta, Sun-Dried Tomato & Italian Basil, Spicy Pepper & Smoked Garlic flavours.
It would appeal to consumers looking for “convenient but tasty meals in a jiffy”, said Sacla’ UK MD Clare Blampied.
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