Safeway leaps ahead this week to take the top spot in the chart, forcing Sainsbury down to number two.
The multiple at the centre of takeover activity appears to be focusing on price promotions and buy-one-get-one free offers and is particularly strong on both alcoholic and soft drinks.
Tesco is the only other fascia to move up the chart this week and comes out in third place with a wide range of buy-one-get-one-free and other multibuy promotions.
In the category chart, the top two positions remain unchanged from last week, with six percentage points still separating alcoholic from soft drinks.
Frozen and health and beauty both move up the brands chart by one place with frozen dominated by buy-one-get-one-free offers.
Health and beauty feature extensively on gondola ends.
Walkers is finally ousted from the top of the chart as Nestlé moves up to take the top spot, featuring promotions across several categories and making good use of gondola ends.
Princes moves up five places and Kellogg by one place, and there are four new entries this week including Coca-Cola, Cadbury, Pringles and Grolsch, with Coca-Cola the highest new entry coming in at number three.
Coca-Cola is featured almost exclusively on solus gondola ends, while Cadbury also uses side stacks and off-fixture displays.
In the own label category chart, frozen moves up from third place to reclaim the top spot, forcing household down to number three while soft drinks continues in second place.
Dairy and cakes and biscuits both come in as new entries at numbers four and five respectively.
The multiple at the centre of takeover activity appears to be focusing on price promotions and buy-one-get-one free offers and is particularly strong on both alcoholic and soft drinks.
Tesco is the only other fascia to move up the chart this week and comes out in third place with a wide range of buy-one-get-one-free and other multibuy promotions.
In the category chart, the top two positions remain unchanged from last week, with six percentage points still separating alcoholic from soft drinks.
Frozen and health and beauty both move up the brands chart by one place with frozen dominated by buy-one-get-one-free offers.
Health and beauty feature extensively on gondola ends.
Walkers is finally ousted from the top of the chart as Nestlé moves up to take the top spot, featuring promotions across several categories and making good use of gondola ends.
Princes moves up five places and Kellogg by one place, and there are four new entries this week including Coca-Cola, Cadbury, Pringles and Grolsch, with Coca-Cola the highest new entry coming in at number three.
Coca-Cola is featured almost exclusively on solus gondola ends, while Cadbury also uses side stacks and off-fixture displays.
In the own label category chart, frozen moves up from third place to reclaim the top spot, forcing household down to number three while soft drinks continues in second place.
Dairy and cakes and biscuits both come in as new entries at numbers four and five respectively.
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