Sainsbury aims to put its expanded cookware range into 60 stores in the next two years. The Home Shop is now in 22 stores and will go into Harrogate and Burton-on-Trent next month; the range is usually introduced when shops are "reinvigorated".
The 3,000 sq ft shop-within-a-shop has 600 lines, including electrical equipment such as toasters, cooking utensils and tableware, and has its own till and staff. Separate flooring and lighting to the rest of the store also give it a different feel.
A spokeswoman said: "Since we began the roll out of Home Shop its success has exceeded our expectations."
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