Sainsbury’s chief marketing officer Mark Given has a new expanded job role, as the supermarket ramps up its focus on data.
As part of the widespread restructure announced by Sainsbury’s last month, Given has been promoted to chief marketing, data and sustainability officer.
Given has had responsibility for all aspects of Sainsbury’s sustainability efforts since 2022, and leads the supermarket’s Nectar loyalty scheme, including its retail media business Nectar 360.
However, that he will now also oversee all of the supermarket’s data and analytics efforts. The Grocer understands this includes the creation of a newly minted data and analytics team function, formed as part of the business-wide restructure announced last month.
Sainsbury’s has consolidated multiple separate teams into a single unified team, as the supermarket looks to further expand its use of data, across its supply chain, stores and wider business.
Sainsbury’s declined to comment on either Given’s promotion, or the wider data push.
Given – who sits on Sainsbury’s operating board – has spent 12 years at the supermarket, having previously led sponsorship for O2 UK. Prior to that, he spent four-and-a-half years at Heineken and previously nearly a decade at P&G in a number of divisional roles.
Given is the latest member of Sainsbury’s senior leadership team to have his remit expanded, following reshuffles to the roles and responsibilities of Graham Biggart, Rhian Bartlett and the promotion of chief property officer Patrick Dunne as part of a restructure announced in late January, along with 3,000 job cuts. Sainsbury’s director for clothing and home, Christine Kasoulis, also left the business in January.
The Grocer understands that around half of the job roles were planned as part of Simon Roberts’ Next Level strategy, including those from the closure of the remaining 61 Sainsbury’s in-store cafés.
However, the ”barrage” of upcoming costs as a result of Rachel Reeves’ budget is understood to have influenced extent of the job losses, alongside hundreds subsequently announced by Morrisons, and then around 400 at Tesco last week.
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