Sainsbury's plans to relaunch its online beer, wines and spirits platform after admitting it "needs to do better".
Online sales currently represent just 3% of Sainsbury's total BWS sales compared with the 10% of Tesco's £2bn UK wine business generated via Tesco.com and its dedicated Wine by the Case website.
Sainsbury's would not give any details but said it hoped to relaunch the platform next year. Before Christmas, it intended to introduce QR codes to wine bottles linking customers to information on its recently launched Live Well for Less website, it said.
The retailer has doubled the size of its Taste the Difference wine range over the past year and last week announced it had teamed up with Tyrrells Crisps founder William Chase to launch an exclusive range of TTD vodka-based fruity liqueurs, available from 23 October (rsp:£8.99/20cl).
Online sales currently represent just 3% of Sainsbury's total BWS sales compared with the 10% of Tesco's £2bn UK wine business generated via Tesco.com and its dedicated Wine by the Case website.
Sainsbury's would not give any details but said it hoped to relaunch the platform next year. Before Christmas, it intended to introduce QR codes to wine bottles linking customers to information on its recently launched Live Well for Less website, it said.
The retailer has doubled the size of its Taste the Difference wine range over the past year and last week announced it had teamed up with Tyrrells Crisps founder William Chase to launch an exclusive range of TTD vodka-based fruity liqueurs, available from 23 October (rsp:£8.99/20cl).
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