Sainsbury’s is launching a new ad campaign today to push its Brand Match coupon-at-till scheme.
The ad breaks tonight during Coronation Street and features a mum and daughter driving home from a trip to Sainsbury’s.
They drive past branches of both Tesco and Asda on their way home, before posting their Brand Match voucher – which compares the price of their shop against both chains – on their fridge.
“This is the next step in making sure that Brand Match is the most widely recognised and trusted price-matching scheme by UK customers,” said Sainsbury’s marketing director Sarah Warby.
“We know that value is important to our customers, as well as quality.”
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