Sainsbury’s customers will receive more personalised product offers and adverts when checking out their online shopping basket, through a new partnership between Nectar360 and e-commerce company Rokt.
Rokt’s “AI-powered” technology will be integrated into the digital checkouts of Sainsbury’s and Argos websites. Shoppers will receive “more relevant” third-party product recommendations, as well as targeted non-endemic adverts and product offers when they’re paying for their goods.
Rather than relying on standard banner adverts, the new partnership would “enhance” user experience and shopper satisfaction, Nectar360, Sainsbury’s in-house loyalty arm, said.
The function will be rolled out across the Tu and Habitat websites in the new year.
“We’re thrilled to partner with Nectar360 to enhance the shopping journey for Sainsbury’s and Argos e-commerce customers,” said Courtney Hopkins, Rokt VP strategic partnerships EMEA.
“Powering highly relevant messages from our ever-growing global network of premium advertisers will add value to the customer experience and help these beloved retail brands foster long-term loyalty.”
It comes amid a broader effort across the retailer to improve the level of personalisation offered to customers, and improve its core IT systems, following the launch of Nectar Prices loyalty scheme in April 2023.
Personalised Nectar Prices were made available to customers shopping via the app, or website in October 2023.
“This is the start of a great partnership that will add value to Sainsbury’s and Argos customers through relevant, complementary offers post-checkout,” said Alice Anson, Nectar360 director of digital media.
“It is fully aligned with our vision of adding value to consumers through working with other forward-thinking companies.”
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