Samworth Brothers has won a multimillion-pound contract to supply Sainsbury's with chilled own-label desserts.
The £5m contract marks the first time Samworth, which supplies own-label ready meals, sandwiches and desserts to the multiples, has provided desserts to the retailer.
Samworth will initially pick up Sainsbury's existing chilled desserts but hopes to introduce NPD for the retailer in time, said chief executive Brian Stein.
"Winning Sainsbury's business means we've got four legs of the horse as opposed to one, two or three," he said.
The £5m contract marks the first time Samworth, which supplies own-label ready meals, sandwiches and desserts to the multiples, has provided desserts to the retailer.
Samworth will initially pick up Sainsbury's existing chilled desserts but hopes to introduce NPD for the retailer in time, said chief executive Brian Stein.
"Winning Sainsbury's business means we've got four legs of the horse as opposed to one, two or three," he said.
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