A sassy, rapping sheep is the latest character to appear in a national TV campaign for snack brand The Laughing Cow, to launch new Cheez Double Dippers. On air from this weekend, the campaign is designed to bring the biscuit and cheese dip newcomer to life in a humorous way. Titled Hey Sister', the 30-second commercial ­ part of a £2m spend for Cheez Double Dippers this year ­ will hit screens during peak programmes, such as Coronation Street, to get the interest of parents, and during joint adult and child viewing programmes such as SM:tv Live and on satellite and digital music channel MTV. A complementary cinema campaign breaks on Friday (March 22), tapping into the most high profile movie releases of the year, including Ice Age and Harry Potter 2. A spokesman said: "Our sassy sheep will hit the right note with kids." {{P&P }}

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