Pasta specialist Barilla has revealed the final phase of its worldwide packaging initiative.
The company, which repackaged its entire range of 16 pasta products into blue earlier this year, has extended the initiative to its range of sauces.
The move is aimed at giving the entire range, which now appears in the new blue and red livery, greater instore presence.
New labelling for the sauces sees a change to both labels and lids aimed at emphasising the brand's authenticity as a real Italian offering. A visual of the main ingredients of the sauce also has a coloured band beneath it, corresponding to the colour of the main ingredient, while clear recipe names are aimed at making the products easily identifiable.
Easy-to-follow recipes contain advice on how to match each Barilla pasta shape to the right pasta sauce.
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The company, which repackaged its entire range of 16 pasta products into blue earlier this year, has extended the initiative to its range of sauces.
The move is aimed at giving the entire range, which now appears in the new blue and red livery, greater instore presence.
New labelling for the sauces sees a change to both labels and lids aimed at emphasising the brand's authenticity as a real Italian offering. A visual of the main ingredients of the sauce also has a coloured band beneath it, corresponding to the colour of the main ingredient, while clear recipe names are aimed at making the products easily identifiable.
Easy-to-follow recipes contain advice on how to match each Barilla pasta shape to the right pasta sauce.
{{MARKETING }}
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