Newton's Apple Schnapps is being promoted with a free chiller bag on pack.
This is designed to encourage trial and drive rate of sale by offering an attractive incentive to purchase.
The promotion, supported by point of sale material, is targeted at women between the age of 18 and 30.
Newton's Apple Schnapps retails at £9.99 and has 20% alcohol. It is being sold through independents and cash and carries.
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