Schwartz Flavour Shots range explodes onto the screen

Schwartz is next week unveiling an explosive new ad campaign to promote its Flavour Shots range.

Several tons of black peppercorns, cardamom, turmeric, paprika, cumin seeds, ginger, chili and coriander were rigged to explode in sync with music for the advert, which breaks on Monday (13 January). They were filmed in slow-motion to create what Schwartz described as “a surreal three-dimensional sound scape”.

Schwartz is also expanding the Flavour Shots range, which launched last August with five blends of herbs, spices and seasonings in sunflower oil.

Rolling out at the end of this month, the new line-up comprises: Spanish Paella, Italian Creamy Herb Tagliatelle and Indian Spicy Jalfrezi Curry.