SHS Sales and Marketing has created the post of on-trade development director for Roger Crosthwaite.
He recently retired as the beer purchasing director for Scottish Courage and had worked for the brewer for 23 years.
SHS md John Black regarded this as an opportunity too good to miss. The company's on-trade division is only five years old but is now its biggest single division. And Scottish Courage is its biggest single account.
Much of this success is down to the Beverage Brands products Woody's and WKD.
Black said: "We want to expand the division with products such as premium packaged lagers and beers and wanted someone to guide us through the ins and outs."
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